How To Creating A New Sustainable Activewear Brand

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Update time : 2023-02-07 10:42:34
With the full impact of sustainability on fast fashion clothing and becoming part of people's fashion mindset, related aspects of the sports or fitness industry are also being highlighted. The study showed that 82% of people would pay more for organic activewear, which is made from 100% recycled materials, demonstrating the urgent need for clothing brands around the world to create sustainable activewear.

If you want to create a new sustainable activewear brand and you haven't already,  hopefully the following tips will help.

1. Get inspired
Even if you already have an idea for a sustainable activewear brand, don't underestimate the importance of researching your competitors. Do your homework and browse your favorite clothing websites. There's nothing wrong with getting inspiration from multiple sources to help you create a unique fitness hashtag, such as Instagram, Facebook, YouTube, etc. You can look to your competitors for recyclable inspiration and think about why they appeal to you. Is it the bright colors, the recycled textiles, the intricate fabric structure? Or an environmental marketing campaign? Of course the most important thing is what would you do differently or better by comparing?

2. Identify your competitive strengths
In addition to being a leader in the relatively small market for sustainable activewear, you need to distinguish your brand from the rest of the world by differentiating it from existing products. Ensuring that anyone can be your ideal customer, from the fitness-loving outdoor sports professional to the sustainability-conscious casual sportswear enthusiast, you need to pinpoint the details of your sportswear to help narrow your focus and add value to your product.


3. Make sure the design is sustainable
Environmentally conscious clothing brand buyers usually check two things for recyclable clothing products. What fabric a piece of clothing is made of and where it was produced allows us to take the next step in creating a sustainable sports brand. This step covers everything from fabrics, colors and graphics to unique cuts and the strategic structure of the garment. Not only do you have to think about style and comfort, but you also have to think about insulation to keep customers warm and cool, or using moisture-absorbing technology on your clothes to prevent odors. Stylish sportswear is great, but if it lacks substance, your brand may lose credibility.

4. Choose the right manufacturer
Choosing the right activewear manufacturer is the most important stage in getting your recyclable sports brand. Professional custom clothing manufacturers can not only suggest which textiles to use, but can even make special fabrics for your clothes. What's more, you'll have a team of experts handling your collection while keeping you up to date on the progress of your order. Jiejin is a leading sportswear and outdoor apparel manufacturer in China, focusing on the entire apparel production process and providing solutions for sustainable brands. The technology we use for sustainable brand solutions meets environmental standards and delivers long-term benefits to people and the environment. Our main products include Yoga Wear, Swimwear, Running Pants, Joggers, T-Shirts; We take pride in our excellent workmanship, sustainability mindsets, and premium after-sales services.


As a sustainable clothing manufacturer, Jiejin is aware of the global social and environmental impact of clothing production. In addition, our brand practices are validated by GRS(Global Recycling Standard), an international standard for measuring recycled ingredients in final products.  If you need fitness label inspiration, please contact us immediately. As a manufacturing company focused on sportswear, we help emerging and established sportswear brands turn their ideas into high-quality wearable clothing.